Las preguntas son más importantes que las respuestas

“Far better an approximate answer to the right question, which is often vague, than the exact answer to the wrong question, which can always be made precise”. John Tukey

“We have to find a way of making the important measurable instead of making the measurable important”. Robert McNamara.

“I know half of my spend on advertising is wasted, the trouble is I don’t know which half”. John Wanamaker.